
Spot
designed @ NewDealDesign / 2018
What if machine learning became machine teaching? Spot is an internal project initiated at NewDealDesign. The goal was to create a children’s product that harnessed image recognition and machine learning to encourage learning and exploration.


By pointing and clicking, a child can identify and explore objects in their environment. A gimbal-like system and haptic feedback will indicate when Spot has “locked on” to a specific object. Spot will then identify the object and provide interesting bits of information.


A child can review what they have discovered through Spot’s built-in pico projector and “story time” mode.




Spot’s physical form is friendly, yet robust. It sits comfortably in a child’s hand and stands up to drops and tumbles. The materials hearken back to traditional wooden toys.

Find out more: https://thisisspot.com/